Why Canada Goose Is so Dear

Canada Goose parkas have flip into synonymous with wealth, well-known particular person, and Hollywood, however the model wasn’t all the time the luxurious label it’s at present. What began out as a little-known producer of utilitarian outerwear went by the use of a really very long time of transformation and three generations of administration before turning proper right into a standing image. Since taking up as CEO in 2001, Dani Reiss has leveraged the model’s fame for top of the range to foster a cult following of oldsters who covet these coats. Proper right here is how Canada Goose went from making jackets for its opponents to promoting parkas that worth increased than some used vehicles.

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